on your PSIA-AASI Central Education Foundation Board Member
Jeff King, Snowsports School Director at Pine Knob, has 35 years in the ski industry. He began his instructing career at 15, earned his Level 3 PSIA certification at 21, and is a USSA Level 200 coach. His four kids love both ski racing and park skiing, fueling his passion for all aspects of the sport.
A Purdue graduate in Horticulture, he also owns a landscape company. As a ski school owner, he’s prioritized innovation, launching an online booking system and instructor incentives to enhance the lesson experience. Now serving on the PSIA-AASI Central Board, he aims to support instructors and elevate ski education.
